Arylessence is an innovative company. Our research, creative and marketing teams develop new solutions, new technologies and new applications to help clients re-think the basics of fragrance and flavor for products that excite consumers and exceed expectations. Learn about our newest ideas here
Fragrance is Beauty
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to product – and brands – on a deeper, more emotional level.
– GCI magazine May 2014 -- Our sense of smell is one of our strongest senses, capable of discerning thousands of
different olfactory notes across multiple scent categories. That’s impressive. But where our
olfactory sense really shows its power is detecting tiny amounts of scent – in dilutions of less than
one part in several billion, according to researchers.
For beauty and cosmetic designers using fragrance at lower use levels in products
such as blush, foundation and lipstick, that’s an important factor. But for all other
beauty products, our sense of smell is more than just a factor: it’s the direct route to our
emotions. Put simply, our sense of smell is how we fall in love with products.
Nothing connects faster to our feelings than fragrance, and nothing generates a greater emotional
response. Managing beauty brands today means being smart about how fragrance works. ”
Arylessence is a leading fragrance and flavor company, based near Atlanta, Georgia, known for creativity and innovation in beauty and cosmetics, personal care, laundry and household products, air care, and private label, as well as prepared foods, beverages, pharmaceuticals, oral care, lip care, and confectionery products. Leaders in the design of natural and organic fragrances, as well as sustainably-produced scents for today's environmentally sensitive products, Arylessence perfumers, evaluators, application scientists, and marketing experts work closely with clients in a multi-disciplinary, team-based environment. Arylessence provides marketing resources, proprietary developmental processes, and strategic insights to help clients achieve product differentiation, consumer preference, and market leadership.
Arylessence has achieved Safe Quality Food (SQF) Level 2 certification, and is recognized as an ethical sourcing supplier and manufacturer by the Safe Quality Food Institute (SQFI).
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