Our mission is to understand our client's brands (and the people who use them) to create opportunities with winning fragrances and flavors to help those brands achieve success
We are a leading creatively driven U.S.-based fragrance and flavor company. We work in close partnership with our clients to develop inspired fragrances and flavors that turn products into brands and consumers into passionate, loyal fans.
Our perfumers are globally experienced creative professionals, known for inspiration and innovation in personal care, beauty and cosmetics, laundry and household products, home fragrancing, air care, and many other categories.
Our application scientists and development teams are setting new standards with innovative technologies in odor management and control; these innovations outperform the consumer brand leader in controlled tests.
Our flavorists have special expertise in high-profile spicy flavors, as well as butter and popcorn, lip balm, pharmaceuticals, coffee and tea, gum and confections, many other food categories, as well as menu ideation.
Marketing insight and expertise
For all clients, we provide marketing resources and insights, including our widely respected TrendWatch®, perhaps the industry’s most definitive guide to ‘deep trends’ that define the tastes and buying behaviors of American consumers today.
We work with our clients marketing teams to shape and evolve products and brands, improve retail performance, and expand the diversity of product lines. We offer proprietary product development processes to streamline and fast track new fragrances and flavors. Strategic insights developed by our perfumers, evaluators and marketing experts working in a team-based environment help clients to achieve product differentiation, consumer preference, and marketplace success.
The power of an inspired creative idea is at the heart of everything we do. Nothing is more important than a fragrance that changes the world for a product or a flavor that builds a business. These powerful ideas are more than beautiful scents or tastes. They are corporate assets. They create new opportunities, new success, and new revenues. Literally, they make the future happen.
Total client support
Once a fragrance or flavor is created, our work continues. We help clients understand regulatory issues around the world and meet all compliance requirements. We provide quality assurance and inventory control. We manage logistics, exporting, shipping, transportation and delivery to over 35 countries around the world. We are a trusted partner for clients who do business everywhere.
Industry leadership and participation
We are part of the global fragrance industry and support the industry’s legendary safety standards.
We are members of IFRA North America, the U.S. and Canadian member organization the International Fragrance Association, as well as IFRA’s independent research affiliate, the Research Institute for Fragrance Materials (RIFM). We are active participants in these organizations and others, including the American Cleaning Institute (ACI - formerly Soap and Detergent Association) and the Consumer Specialty Products Association (CSPA).
We are a long-standing, active member of the International Federation of Essential Oils and Aroma Trades (IFEAT) and the European Federation of Essential Oils (EFEO).
We will be happy to tell you more about our expertise and capabilities. If you have questions or comments, we would love to hear from you.
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