www.arylessence.com - NEW ARYLESSENCE DeoEssence® CREATES FRESH, CLEAN ENVIRONMENTS THAT REFLECT NATURE

NEW ARYLESSENCE DeoEssence® CREATES FRESH, CLEAN ENVIRONMENTS THAT REFLECT NATURE

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New fragrance technology scientifically eliminates tough smoke, kitchen and pet odors to create fresh, clean ambiences that reflect the purity of nature

Arylessence announces the broad availability of DeoEssence®, a series of innovative formulations that scientifically eliminate tough household odors caused by smoke, kitchen odors and pets.

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ARYLESSENCE IN THE MEDIA

Leadership: Fragrance Concepts of Opportunity>
GCI Magazine
By Steve Tanner of Arylessence
Aug 2009

CSPA Does the honors >
Spray Technology & Marketing
March 2009

Materials: The Scent of a Winner >
GCI Magazine
By Steve Tanner of Arylessence
Sept 2008

Come to Your Senses: The Nose Knows >
Atlanta Magazine
By Candace Dyer
June 2008

Misconceptions surrounding the fragrance industry >
Perfumer & Flavorist
By Steve Tanner of Arylessence
Jan 2008

Clearing the air: in praise of synthetics >
Perfumer & Flavorist
By Bruce Garlick and Heather Sims of Arylessence
2 part series
January 9 & 23, 2008

The Silent Persuader: Fragrance moves consumers toward purchasing household products.
Happi: Household and Personal Products Industry
by Melissa Meisel
January 2008

Sniffing out trends: understanding a broad range of trends and consumer lifestyles >
GCI: Global Cosmetic Industry
By Jeff Falk
Senior Editor
September 2007

The 42nd Amendment: an overview of changes to the fragrance industry's self-regulatory system >
Spray Technology & Marketing
By Cynthia Reichard and Lori Parker of Arylessence
August 2007

Arylessence taps into fragrance lifestyles with TrendWatch 2007 >
HAPPI.com Household and Personal Products Industry
May 26, 2007

Distinctive fragrances win every time >
Cosmeticsdesign.com
May 23, 2007

Business expansion: Arylessence celebrates new facility >
Spray Technology & Marketing
By Shirl Dorman
Managing Editor
January 2007

Clean Excitement >
Happi: Household and Personal Products Industry
By LaToyah Burke
January 2007

INFORMATION CENTER

If you need editorial assistance, please let us know. We can provide information on fragrance and flavor topics, expert interviews with perfumers, evaluators and marketers, and share current trends in consumer behavior and fragrance themes for 2008-2009. Topics include:

New fragrance trends

Sensory branding

Fragrance in the home

The power of fragrance

Sensing health and well-being