WELCOME TO ARYLESSENCE

We believe in the power of fragrance to build business. As a fragrance partner, we work closely with our clients to expand fragrance portfolios, improve competitive positioning, and grow business.

Here’s how our experts answer those key questions for fragrance marketers ...

(1) ARE YOUR FRAGRANCES INCREASING SALES?

The true measure of a fragrance is its power to connect with customers and prospects, influence their decision-making, and become part of their lives. That’s what all great fragrances achieve. Think of Dove cleansing bar. Think Tide. Think Johnson & Johnson baby products. Great fragrances – and thousands like them around the world – are expected to perform successfully in the marketplace. Winning fragrances consistently defend a brand’s position against competitors, attract new users, and impact all aspects of your business. Your fragrances should be performing the same way. We can show you how.

(2) ARE YOU DEVELOPING NEW FRAGRANCES TO EXPAND YOUR BRAND?

Sometimes, a perfume can be expanded across multiple product types under a brand umbrella – fragrancing your lotion, cream, powder and candle, for example, with a single, unifying scent. More often, fragrances must be subtly modified for each variant, taking advantage of how the product is formulated, how it is used, and where consumer expectations are set. In a similar way, marketers can expand their brand offerings by developing additional fragrance themes. Product types and formulations remain consistent; the new offerings are defined purely by fragrance, character, and story. It’s the simplest, easiest, most cost-effective way to expand and grow a brand franchise. We can help you identify the right candidates for expansion and develop exciting new fragrances to drive their success.

(3) HAVE YOU TESTED THE POWER OF YOUR FRAGRANCE TO COMPETE?

A winning fragrance must cross two thresholds: (1) The fragrance must accurately reflect the character, positioning, and experience of your brand and create a compelling sensory dimension for the consumer, one that fulfills the promise of your brand and makes it real. (2) The fragrance must also set you apart from competitors. Faced with a choice of competing products, consumers should choose yours. As a fragrance partner, we help you soar over both thresholds. We use proven, highly effective testing techniques to replicate what happens in the real world, not what happens in the laboratory. For every marketer, we provide the information you need to make informed decisions. We share our unique approaches with every Arylessence client.

(4) ARE YOUR FRAGRANCES POWERFUL CORPORATE ASSETS?

A corporate asset is a competitive idea that adds value to a company. It may be a special formulation that changes the way a product performs. A packaging innovation that changes the competitive landscape. Or a winning fragrance that changes expectations and says to consumers your product is the perfect brand for them. At Arylessence, we create fragrances that stimulate marketing success, create value for your company, build your business, and become valuable corporate assets. These are the fragrances you need. Let us develop them for you.