FLAVORS CREATE MEMORABLE BRANDS and bring products to life! FLAVORS ARE ALL ABOUT RELATIONSHIPS Great tastes aren't just ingredients added to products - they are an integral part of the product concept and ultimately define the consumer's total taste experience. OUR FLAVOR EXPERTISE When great taste is critical to your success, our winning flavors provide a competitive edge. LIKE YOU, WE ARE PASSIONATE ABOUT FLAVORS From the first ingredients selected by our Flavorists to the ultimate taste sensations developed for consumers, flavor design is all about passion. We search passionately for ingredients and combinations that come together to create great tastes and develop flavors that set your products apart in the marketplace. KEY INGREDIENTS FOR GREAT FLAVORS Our Flavorists are highly trained professionals who, like chefs, understand ingredients, how they work, and the taste sensations they create. We combine flavor notes and accords in inspiring ways to create flavor experiences that become part of the consumer’s life. Our Expert Tasting Panels evaluate new flavor concepts. We study each flavor’s individual characteristics, distinctiveness, and how the ingredients meld together to create a unique taste sensation for consumers. This validates winning strategies and empowers you to make the best flavor decisions. Our Marketing Specialists track consumer attitudes, trends, and buying behaviors to determine how flavor categories are evolving. We study key marketplace factors - including new and exotic ingredients, chef and restaurant menus, and global food trends - to help you innovate, compete, and attract new consumers.